Pharmaceutical Product Sourcing

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Since the early 1990s, research and discovery collaborations between biotechnology and pharmaceutical companies have increased to the point that they now provide more than half of the total capital invested in the biotechnology sector. Although smaller biotechnology companies may be engaged in only a few alliances at a time, some of the most active pharmaceutical players may be engaged in anywhere from thirty to forty alliances at once. Any single alliance relationship may be the lifeblood for a small biotechnology company, while the same relationship may be just one of many for the pharmaceutical partner. Research alliances with small, close-to-the-science companies are the source of many of the innovative ideas of today and the future, but they present formidable challenges. Successful collaboration depends not only on the solution of scientific and technical problems, but also on the successful resolution of many leadership and organizational problems. Leading Biotechnology Alliances presents a tightly focused discussion regarding issues and questions that are unique and critical to the effectiveness of alliances, including: Power differences and other asymmetries between partner firms and some implications for alliance dynamics Sector history and evolution as a basis for understanding the cultural divide that characterizes many biotechnology-pharmaceutical relationships Why leaders on the biotechnology side must assume the greater leadership responsibility in these alliancesDifferent– – and predictable– – challenges over the alliance life cycle, from start to completion/terminationLeadership roles needed for productive and effective collaboration acrossgroups, locations, and companies From societal and economic perspectives, it is important to lead biotechnology alliances right, right from the start.

Extending the Product Life Cycle - Product Life Cycle can be extended in various ways depending on the "product". For example, in the case of pharmaceutical products, a product can be re-positioned in a different segment of the market, where the products formulation can be altered either voluntarily or because of certain governmental directives, without changing the 'brand name' and then a different section of customers can be targeted.

Investigational product - An investigational product is a pharmaceutical form of an active ingredient or placebo being tested or used as a reference in a clinical trial, including a product with a marketing authorization when used or assembled (formulated or packaged) in a way different from the approved form, or when used for an unapproved indication, or when used to gain further information about an approved use.

Dynepo - Dynepo is a form of pharmaceutical erythropoietin (EPO) under development as a pharmaceutical product by Shire Pharmaceuticals. The company expects to launch the product in Europe in 2006, although patents held by the American biotechnology company Amgen, Inc.

pharmaceuticalproductsourcing

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Pharmaceutical Product Sourcing - Pharmaceutical Product Sourcing Managing Pharmaceutical Innovation: How to Predict Blockbuster Products Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates pharmaceutical product sourcing and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, pharmaceutical product sourcing and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, ...

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