Coffs Harbour Advocate

"A true grit coming-of-age novel" (Seattle Post-Intelligencer), Saints of Big Harbour is a funny, brutal, and vivid story about small-town life and the inescapable power of gossip. Lynn Coady gives us the unforgettable Guy Boucher, a fatherless teenager and recluse, who finds himself at the center of an ugly rumor. Several versions of truth emerge and collide through Guy's eyes and the stories of those who surround him -- his overbearing uncle, a girl idealized by her town, a quietly wise young woman wrestling with demons of her own, his draft-dodger English teacher, and a pair of golden boys trapped in emotional adolescence as well as Big Harbour itself.

How much more profit could you make if you had customers who couldn't imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for it? Impossible! Tell that to First Direct. The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience. They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage? "Managing the Customer Experience" shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer experience that drives loyalty and profitability. Customer Satisfaction is no longer enough. 80% of customers who switch suppliers express satisfaction with their previous supplier. To lead the market companies need customers who are enthusiastic 'advocates', customers who are highly loyal and drive new business to the company. For example 38% of First Direct's business comes from customer referrals. Advocacy comes from creating a customer experience that becomes synonymous with the brand, what Forum calls a Branded Customer Experience. Research for this book with organisations like Amazon.com, Virgin, Pret A Manger, Krispy Kreme, Harley-Davidson, Manchester United, and many others has identifiedthe 'Uncommon Practices' that help these organisations create a Branded Customer Experience. Such an experience requires Marketing, Operations, and Human Resources to work together to deliver the brand creating a common strategic agenda within the organization.

Coffs Harbour, New South Wales - [harbour.jpg|thumb|300px|Coffs Harbour jetty and harbour, including Muttonbird Island, looking north]

Alexander Hurwood - Alexander Hurwood (born June 17, 1902, Kangaroo Point, Queensland, died September 26, 1982, Coffs Harbour, New South Wales) was an Australian cricketer who played in 2 Tests from 1930 to 1931.

Big Banana - The Big Banana is a tourist attraction in the town of Coffs Harbour, New South Wales and consists of a large building is the shape of a Banana. Many banana related products are shown or sold, and the grounds of building are a banana plantation.

coffsharbouradvocate

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